AYURMASTER Scalp & Hair Care

3 overlooked ways to care for your hair.

All three start at your scalp, the skin your hair grows from.

A wet palm holding Scalp Cleansing Shampoo cream in front of the AYURMASTER bottle

01
Wash with a shampoo that’s gentle on skin
Many shampoos clean with sodium lauryl sulfate (SLS), which dermatology researchers use to irritate skin on purpose in tests. Used every day, harsh cleansers strip the oils and proteins that keep the scalp comfortable, leaving it tight, dry and itchy.
Researchers at Yokohama City University also found that small doses of common cleansers made normal human skin cells age early in the lab. Check your label for sodium lauryl sulfate near the top of the list.
02
Keep the water lukewarm
In skin tests, the same SLS solution did more damage to the skin barrier at 40°C than at 20°C. A hot shower after a hot day feels great, but lukewarm water is easier on your scalp.
03
Moisturise your scalp, and shade your parting
Your scalp is skin, and a day in air-con dries it out like the skin on your face. A scalp serum with ingredients that hold water, such as hyaluronic acid, helps it stay comfortable. Your parting also faces the sun all day, so shade it with a hat or umbrella at midday.

Sources: Tupker et al., Contact Dermatitis, 1997; Ananthapadmanabhan et al., Dermatol Ther, 2004; Yamakami et al., Biosci Biotechnol Biochem, 2011; Berardesca et al., Contact Dermatitis, 1995.

How AYURMASTER covers all three

A shampoo without sulfates
Scalp Cleansing Shampoo is a cream that cleans mainly with polysorbate 80. In AYURMASTER’s lab tests on human skin cells, it took at least 500 times more polysorbate 80 than SLS to cause the same damage. It doesn’t lather: you massage it straight into the scalp.
18 Ayurvedic herbs
The shampoo and scalp serum contain Ayucelra®-SC, a blend of 18 herbs including amla, bhringraj, gotu kola and sandalwood. They were chosen from 300 Ayurvedic herbs over ten years of research at Yokohama City University, for a healthy scalp environment.
Herbs tested batch by batch
Herbs vary with season and harvest, so AYURMASTER tests every batch in the lab before it goes into a formula. About three in four batches don’t pass.

Two drops of Sculpting Medium serum on a stone tray

Two drops of Multi-Oil Serum in a dark dish

Sources: Japanese patents 7193108 and 6977233; AYURMASTER product information.

The routine

Three steps, in the shower and after it.

Wash
Scalp Cleansing Shampoo
Rinse your hair in lukewarm water for 2 to 3 minutes, massage 1 to 5 pumps into your scalp, then rinse until it stops feeling slippery.
300 mL · also in a 1000 mL refill
Condition
Hair Treatment
Smooth it through your hair after washing, leave it for 3 to 5 minutes, then rinse. AYURMASTER describes it as inner care for supple, soft, healthy-looking hair.
300 g · also in a 1000 g refill
Care for the scalp
Sculpting Medium
A scalp serum that concentrates Ayucelra®-SC, with hyaluronic acid and amino acids. Part your hair, apply it to the clean, dry scalp and press it in with your finger pads.
125 mL
For the lengths
Multi-Oil Serum
15 Ayurvedic and natural oils, including moringa seed oil, all naturally derived. Smooth a few drops through the ends of your hair, or use it on your face.