A distribution partner
with a practice behind it.
We are a longevity and wellness practice first. That is precisely why we are a better operator for your brand, because we understand the biology you are selling into, not just the shelf it sits on.
What We Do
Your end-to-end
Asia market partner.
We are built for a region where demand for trusted wellness solutions is growing faster than the supply of credible ones.
Most international brands fail in Asia not because of their product, but because they try to navigate the market without local expertise, relationships, or infrastructure. We fix that.
We act as your full in-market operating partner across Singapore, Malaysia, Taiwan, Hong Kong, and broader ASEAN. No local entity. No local hires. We run it end-to-end.
Market Entry
Regulatory approvals, retail partner identification, and distribution agreements, all managed by us.
Sales Execution
In-market sales teams, in-store merchandising, and real-time performance tracking across every channel.
Regional Expansion
Once validated in Singapore, we scale your brand across ASEAN, Taiwan, and Hong Kong with proven infrastructure.
The 100-Day
Market Entry Program.
This is our most intensive engagement. A structured, hands-on program designed for brands that are serious about entering Asia with real rigor and accountability.
It is not for every brand. We take on a small number of 100-Day partners each year, and only where we believe there is a genuine fit between the product, the market, and our expertise.
Regulatory & Channel Setup
We identify the right retail and distribution partners, engage key stakeholders, and work through regulatory requirements, so your brand enters the market correctly and legally from day one.
What We Deliver
Pilot Launch & Market Validation
We run a live pilot across carefully selected channels. We track sales velocity, consumer response, and channel performance in real time, building actual market evidence before any major capital commitment.
What We Deliver
Results Review & Expansion Decision
We measure performance against agreed KPIs and give you a clear, honest assessment. If traction is proven, we build the full ASEAN expansion plan together. If it isn’t, we tell you that too.
What We Deliver
Why It Works
Built around reducing risk,
not maximising speed.
Most market entry failures happen because brands overcommit before they have real data. Our 100-day framework forces a validation step before any major capital is deployed.
By the end of 100 days, you have actual sales numbers, consumer feedback, and a clear picture of what is working. That is the foundation for a sustainable business in Asia, not a projection.
Our Standard
What we look for before we say yes.
We publish our criteria because we apply them consistently. The brands we decline define our portfolio as much as the ones we carry.
A Strong Fit If You Are…
- Science-backed products with credible research or IP behind them
- Commercially ready, with a product that exists and can be shipped
- Not yet in Southeast Asia, so this is a new market for you
- Founder or CEO is accessible and can move quickly on decisions
- Willing to grant master distribution rights in our territories
- Product documentation available, including COA, certifications and ingredients
Probably Not the Right Fit If…
- Large multinationals with existing Asia distribution in place
- Brands without any clinical or scientific backing
- Products still in development or pre-commercialisation
“We are looking for founders and scientists who believe in their product and want a real partner, not just a distributor, to build their Asia presence.”
Common Questions
Questions we
hear often.
If something isn't answered here, we're happy to speak directly. Every brand's situation is different, and we'd rather have an honest conversation than leave you guessing.